BCBG

Since its inception in 1989, designer Max Azria has developed BCBG Max Azria into a thriving lifestyle brand, focused on fulfilling the ever-changing needs of modern women. Naming his label BCBG Max Azria after the Parisian phrase, bon chic, bon genre, meaning good style, good attitude, designer Max Azria set out to combine European sophistication with American spirit, taking fashion in a new direction.

With an impressive range of product categories, from separates, suiting, bridesmaid dresses and evening gowns to footwear, eyewear, swimwear, denim, handbags and fragrance, BCBG MAX AZRIA has successfully redefined the designer category by offering innovative, high-quality clothing at realistic price-points. With an impressive celebrity following that includes Sharon Stone, Salma Hayek, Jennifer Garner and Halle Berry, and stores in every major American city and on every continent, BCBG MAX AZRIA is taking the world by storm.

Read more about our designers: 2BFree, 575 Denim, BCBG, J & Company, Ranahan, True Religion, and Tylie.